Give Nothing to Psoriasis
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Give Nothing to Psoriasis is a disease awareness programme with a difference. Designed to reach people with psoriasis that are disengaged with the management of their condition. LEO Pharma want to help psoriasis sufferers take control of their condition and, if appropriate, get back to their GP and help them get the support they need. Our research shows that in some cases rather than going back to see their GP many people living with psoriasis learn to cope with their condition by cutting out the parts of their life it affects. People can underestimate how much of their lives they are cutting out because it can happen gradually and often subconsciously.
To challenge this we knew our campaign had to feature real stories to reach patients to help them recognise how much of their own lives they may be giving away because of their psoriasis, and encourage them to go back and re-engage with their GP practice, with the support this campaign provides. So quite literally, it is empowering people to ‘Give Nothing to Psoriasis’. Give Nothing to Psoriasis has been very well received by patients and recognised with several national awards since its launch in 2017.
In 2019, LEO Pharma and the Psoriasis Association launched the Wake Up to Psoriasis report. The report aims to shine a light on the under-recognised impact of sleep and itch and the detrimental effect they can have on daily life, overall wellbeing and participation in wider society.
Wake Up to Psoriasis is a part of LEO Pharma’s Give Nothing to Psoriasis disease awareness programme which aims to empower those living with psoriasis to take control of their condition and reengage with their care. The report is based on three pieces of market research including a patient survey of 100 people living with psoriasis, an omnibus survey of over 2,000 members of the general public and a daily diary exercise completed by 20 people living with psoriasis over a two week period. The launch of the report was covered on BBC East Midlands, Sky News Scotland, The Daily Mail and many more outlets.
In 2020, LEO Pharma partnered with the Psoriasis Association and the Lions Barbers Collective to highlight the impact of living with scalp psoriasis. Heads Up To Psoriasis is designed to both raise awareness and to empower people living with scalp psoriasis to have better conversations about their physical condition and mental health – both in their everyday lives, and with their healthcare professional – so that they can gain the support they need to live well.
The partners have developed assets to support better conversations with healthcare professionals and hairdressers and barbers. View these assets here.